For any new hairstylist or nail technician, the most intimidating part of beginning their career is building their client base. For those of you who are kick-starting your career in 2020, you are facing a unique set of challenges.

It’s true that the COVID-19 pandemic has changed the way that beauty professionals do business, but this unprecedented experience has also highlighted the importance of these professionals. As you begin your career in the wake of the pandemic, remember that there is a bright future ahead.

How to Build Your Client Base and Fill Your Appointment Book

  • Create a brand for yourself, and begin promoting your services on social media. This is particularly important during a time when social distancing is required. Rather than investing in traditional advertising materials, focus on creating a brand that has a presence on the best social networking sites. Beauty professionals have a lot of success connecting with new clients on Facebook and Instagram.
  • Offering a discount for new customers, and create a customer loyalty program. Discounts and promotions are a great way to encourage new clients to book with you. Many people are looking for a way to get a great haircut for a valuable price right now, so discount and loyalty programs will be critical to retaining new customers.
  • Try to be as flexible as possible when booking appointments. As you are just starting out, you will want to be willing to accept clients at various hours of the day. Having a few days a week where you offer evening hours may allow you to take appointments from people who may not be available during typical business hours.
  • Don’t be shy. Always offer your services to new people that you meet, you never know who may be looking for someone fresh to style their hair using the latest techniques, or a more reliable nail technician who will always be on time for appointments.

At the Long Island Beauty School, we pride ourselves on preparing our cosmetology students for a long-term career in the beauty industry. We offer classes that train our students in the latest techniques, practices and trends. We use all resources available to prepare our students for any challenge they may face in the beauty industry.

For more information on how you can begin a career in the beauty industry, contact us today.