After graduating from their cosmetology program, young beauty professionals have to begin the arduous task of building their client base. Ultimately, customer service is at the forefront of creating a steady stream of loyal clients. Not only do you need to be a skilled stylist, but you also need to be able to build good relationships with the people you work with on a daily basis.

Whether you have just started your cosmetology program at Long Island Beauty School or you are about to graduate, these tips will help you develop positive, lasting relationships with all of your clients.

Create a Social Presence and Engage with Your Following

As you begin to promote your services and advertise the fact that you are now working as a licensed beauty professional, you will want to develop a presence on social media. Facebook, Instagram, Snapchat, TikTok and YouTube are all great platforms to use to market your professional brand. As you collect followers, make sure to personalize the experience by responding to them and interacting with them. These virtual connections will carry over into the real world, as your followers will soon become your clients.

Develop a Loyalty Program

When a new client walks into your salon, your hope is that they will continue to return to you every few weeks in order to get their hair cut, colored or styled. To encourage long-term loyalty, you can create a rewards program for your business. For example, you could offer your clients a discount on a preferred service after they visit you 10 times. Loyalty programs have been found to be both incredibly popular and very effective.

Be Both Professional and Friendly While Working With Your Clients

One of the most influential ways to attract and retain new clients is to simply be kind, welcoming and friendly. A professional demeanor is necessary while working, but you should actively engage your clients in conversation and connect with them on a personal level while working with them.

By making a conscious effort to develop a good relationship with every client that you work with, you will quickly begin to see your business grow. At the end of the day, your client relationships are the heart and soul of your business. It is important to nourish those relationships and develop them into something that will last a lifetime.

For more information about how to kick-start your career in beauty, contact Long Island Beauty School today.